SML has employed the Grameen methodology
to reach and serve the poor with diverse financial
products in the process building long term relationships
with the clients and their families. SML has always
gone a step beyond just providing money and has been
working with its clients to build productive assets
and small enterprises to reduce poverty.
SML intend to follow twin strategy of geographical
expansion and vertical penetration in order to increases
outreach and efficiency and to fuel growth. The strategy
also reduces geographical concentration risk and an
effective competition countering strategy.
The vertical penetration strategy is driven by an
increased emphasis on increasing the individual loan
portfolio by providing Micro Enterprise Loan (MEL)
through exclusive branches.
SML has developed Regional Training Centres that organize
workshops, special programs, trainings and exposure
visits for capacity building requirements of the staff
and clients. This helps educate and motivate the clients
and to train and invigorate the commitment of staff.
Future Plans
As one of the largest Microfinance
Institutions in India with an exceptional track record,
SML is looking to establish its leadership credentials
across the country. SML’s future plan are directed
toward integrating the bottom of the pyramid markets
with the mainstream using the principles of microfinance
by driving the sector toward best practices, client
focussed strategies and transparent governance.
SML growth strategy follows the twin goals of deeper
vertical penetration in its current area of operation
with more diversified products and at the same time
achieving exceptional geographic outreach.
The focus on Below Poverty Line women would continue
to be part of the future strategies however instead
of following an exclusionary growth strategy, SML
would follow an inclusive strategy that builds its
business around Below Poverty Line women but also
includes other poor in the fringes through new products
and services.
The micro enterprise loan and individual loan strategy
is being built to strengthen our relationship with
old clients and broad base our product offering. SML
is working on strengthening its system and processes
to roll out more diversified products at larger scale
at faster speed to bring in quicker integration of
poor in the mainstream finance.
Geographically, SHARE
plans to deepen its operations outside of Andhra Pradesh,
its home state; product-wise, the company seeks to
increase the portion and size of individual loans
within its portfolio.
Institutionally, SHARE
is placing more emphasis on staff training programs
for internal capacity building requirements to support
growth.
Financially, SHARE
aims to partner with a wider range of financial institutions
to access diverse sources of funding and reduce the
cost of funds and operations to build efficiency.
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