Client Focus and Client Understanding
are the key words that define SML’s approach
towards microfinance. SML’s continued efforts
to improve organizational efficiency through better
automation of its systems and processes has contributed
towards higher efficiency level and transparent systems
and processes and has allowed it to emerge as the
premier MFI in the country.
SML has stood by its commitment to work towards poverty
alleviation with better pricing policy and responsive
systems. The approach has paid off and today SML has
built the platform that would allow it to launch a
more ambitious campaign to reach out and serve as
many poor women around the globe. The Top ratings
provided by rating agencies, such as M-CRIL (Micro
Credit Ratings International Ltd.) and CRISIL reflect
SML’s strong performance.
For-profit Approach for Social
Returns
SML employs a for-profit approach to create social
returns by channelling funds from development institutions
and commercial banks as collateral-free loans to Joint
Liability Groups (JLGs).
Grameen Model
JLGs are the central element of the Grameen lending
methodology adopted by SML, wherein the group lending
technique is used to extend loans to women members
who have formed themselves into groups of 5 each,
with the general criteria that they have to be of
the same age group, same area, and be known to each
other. Family members or relatives cannot be part
of the same group. Members of each group receive seven-day
training on various aspects of the operating model,
during which they learn their own signature and to
have an identity for themselves. Eight groups come
together at “centres” for weekly meetings.
The members assume the responsibility of approving
loans, disbursement, and ensuring repayment.
The loans are of amounts no greater than USD 250,
and have to be repaid in 50 weekly instalments. There
is no collateral to back these loans and repayment
is ensured using social/peer pressure, as the group
is responsible for the collection of the loans. To
ensure that the loan is utilised only for the intended
purpose, the money is given in a staggered manner
(2:2:1) and subject to satisfactory assessment by
the field credit officers.
Transparent Operations
SML’s members learn about the company’s
loan delivery method through a public orientation
meeting that briefs them on loan disbursements and
related procedures. After forming groups of their
choice and agreeing on the income generating activity
they would like to pursue, SML assists its members
by equipping them with basic business development
skills such as pricing, marketing, and quality management.
Field staff facilitates weekly group meetings, within
which members undertake the responsibility of approving
loans, disbursements, and repayments. Members go through
additional social development programs that cover
topics ranging from children’s education to
health and nutrition to sanitation.
Effectively Reaching the Poorest
A study by the International Food Policy Research
Institute (IFPRI) has revealed that SML targets the
bottom most segment of the poor to an extent of about
85% of its members, indicating that the MFIs targeting
tool is effective in identifying the poorest of the
poor.
Further studies conducted show that 76% of SML’s
members have experienced significant poverty reduction,
leading to greater control over income, assets, and
expenditure.
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