This multimedia publication presents a detailed account of SML's first years as a microfinance organization striving to grow while facing the challenges of customer acceptance, fund mobilization, government regulation, as well as a discussion of its operational model, an adaptation of the Grameen model.

SML has managed to sustain its growth over the years through innovative fund mobilization efforts, using partnership models with private sector banks and structured deals like securitization. The organization also planned to source cheaper funds through bond issues and external commercial borrowings, also attracting funding from venture capitalists.

This case study includes video clips of field operations and interviews with members and non-members aimed at sensitizing the audience to the impact of microfinance on the lives of the poor. Interviews with SML's senior management and field executives on the other hand, give an insight into the challenges faced by microfinance organisations like Share in their first years of growth.